(This heartfelt plea is not addressed to any current client of mine. Readers—especially fellow-designers—will get the point.)
I am pleased to be working with you on your new Web site. Your business is one that anyone would be pleased to be associated with.
My number one aim is to produce a site that you yourself are proud of. Since I am an inventive visual designer, and I have worked as a professional programmer, and I am at home with all the relevant tools and technologies—Flash, Photoshop, JavaScript, PHP, Perl, MySQL, you name it—this should be within our reach.
There is one thing, however, I cannot do without: a bit of your time. For one thing in particular. I need to know everything you really want from your site.
You can talk freely to me: I am a trained listener, too. Maybe the bottom line is that you want to have something to show off; maybe it’s that you don’t really care what the site looks like, as long as people visit and click through (i.e., make you money). Maybe you really want visitors to know something that you care about. Whatever. You have your own, perhaps very personal, hopes. I need you to share them with me. (I will not pass on anything you tell me.)
I also need to know the sites that impress you, and (most important) what impresses you about them.
I am a good listener, and I know how to carry out instructions. But I can’t read minds. You are a very busy person, I appreciate—but I can’t give you what you want without a bit of your time.
Best wishes,
Michael