On the 19th of June this year, I posted a short piece about whether or not you should use domain names with hyphens in them. My main aim was to suggest that this was an open issue—to counter “authoritative†statements that hyphenated names were unprofessional.
The other day I noticed an interesting case in point. If you haven’t been to their Web site, which form of their name do you think is used by Coca Cola?
The answer is: the hyphenated one. If you type www.coca-cola.com into your browser’s address bar, you will be taken straight to the site. If you type www.cocacola.com, you will be re-directed to the site with the hyphenated name.
Unprofessional? I don’t think so. It backs up my claim that either form can be professional. It all depends on the name itself and a sensible weighing of the advantages and disadvantages in the particular case.
