Is your domain name working for you?
A few years ago, domain names were considered so valuable in their own right that people paid large sums of money to speculators who had snapped up likely-sounding names on the off-chance.
This doesn’t happen much any more. However, there are still people who buy domain names and then do nothing with them. I have met a couple of them here on the Costa Blanca. They tell me that they have acquired the names—maybe even a few years ago—as though they had money in the bank.
My own view is that they are not giving themselves a fair crack of the whip. Buying (i.e. renting) a domain name and then doing nothing with it is like keeping money in a sock under the mattress. Or worse. The domain name is of absolutely no use until there is a Web site bearing the name.
Even a token Web site—a ‘business card’ Web site, like the one you can set up with Web Costa Blanca’s ‘Nominal Plan’ for £9.99/15 euros a year—is better than waiting until you have the time to create a huge splash.
If you have a domain name that’s doing nothing for you at the moment, get it working for you! “Maybe tomorrow, better today”—as they say in the urbanisation ads.