The 24-hour promise
I keep coming across these companies that promise you a top position on Google within 24 hours. Naturally, they don’t spell out how they are going to do this. They are simply feeding off the myth that there is some kind of secret trick which will assure you high rankings.
If there were such a thing, then Google would be risking the very thing that got it where it is. People took to using Google, rather than AltaVista or Excite or whatever, because it found them the sites they were looking for. The whole thrust of Google’s development is to serve searchers rather than site owners.
It relies on a famous algorithm, which, given a search query, puts Web sites in order, from number 1 down. I notice that in the latest version of this algorithm, it is widely supposed to be giving extra weight to domain age. The older a site, the higher a rank it will get.
You’d think this would put the “24-hour” cowboys out of business. But I doubt it. There are always people dreaming of instant success—and other people willing to take their money.