Just in case anyone misunderstood, the Web site design rules that I am making up as I go along are visual design rules.
When I said, a couple of weeks ago, that “this is where we start,” I didn’t mean that this was the beginning of serious Web site design. Obviously, we start with goals and objectives and users and scenarios (lots of stuff about this earlier in this blog—I won’t insult you by saying where). I am assuming now that this stuff is done, and we are at this moment looking at a white screen on a monitor, and working out a visual design.
These are the rules we need.
