Make text readable? You may be thinking, “For a website designer with a Web hosting company, this sixth rule is tame stuff.” Why would anyone put text on a Web page that they didn’t want to be read? Bear with me. There are things here that not everyone gets—including me when I was green in judgement.
The first obvious thing is that text colour must show up well against background colour. Given that we may use a whole range of background colours for particular regions in our Web pages, it’s easy to slip up. You can trust your own eyes here, or you can use an online tool. I myself like the Colour Contrast Analyser, which will allow you to enter your two colours and then let you know if the combination is within acceptable guidelines.
Next, you need to give your words breathing space. White space, more white space! Make sure you use enough padding round your paragraphs for your visitors’ eyes to rest and to take in your message easily.
It doesn’t matter how cool your site looks when you call it up. If your visitors can’t read your words effortlessly, they will click on their Back button, or on the little X which closes a tab, and be off to the next site in Google. All the work you put in to get your site hosted will be wasted.
