Category Archives: Search Engine Optimisation

Tips and techniques

3 wishes for a successful Web site

The Web Fairy is hovering over the cradle of your new Web site. She has granted you three wishes. What do you wish for? What does every Web site need? The Web site has got to be found. The Web … Continue reading

Posted in Search Engine Optimisation, Web design | Leave a comment

Designer-centred website design

What are the key features of designer-centred design? It looks great It doesn’t do the job it should be doing It’s like finding yourself with a really stylish teacup—but the tea leaks out of the bottom of the cup. Or … Continue reading

Posted in Search Engine Optimisation, Web design | Leave a comment

Alt text (revisited)

An end-of-year apology to my readers. I don’t post as often as I mean to. One reason is that my posts are becoming too measured—and too all-inclusive. So here is a quick tip for all my readers who are designing … Continue reading

Posted in Search Engine Optimisation, Web design, Web development | Leave a comment

The 24-hour promise

I keep coming across these companies that promise you a top position on Google within 24 hours. Naturally, they don’t spell out how they are going to do this. They are simply feeding off the myth that there is some … Continue reading

Posted in Search Engine Optimisation, Web hosting | Leave a comment

How to catch spiders

As a site owner, you want visitors. To get visitors, you need people who are searching for sites like yours to find your site first. That means getting properly indexed on search machines (“ranking high for your keywords”). Which in … Continue reading

Posted in Search Engine Optimisation, Web hosting | Leave a comment

Searching…

For the main Web Costa Blanca site, I’ve already written a quite long article on search engine optimisation. This is something which, quite naturally, obsesses website owners. If you have a product, you want people to buy it; if you … Continue reading

Posted in Search Engine Optimisation, Web hosting | Leave a comment