How to be top
We pull out all the stops
Get the visitors you want, for just €84.00 (£72.00 )
Visitors
There are two absolutely fundamental facts about successful websites.
- They get lots of visitors.
- They get visitors who are looking for what the website offers.
Visitors may come to a website because of personal recommendations. They may come because the website is listed in a local or specialist website directory, or advertised in a newspaper. But for most websites the critical fact is that visitors come because they found the website listed on a search engine results page when they entered a query in the engine’s search box.
Search Engine Optimisation
There is no secret formula. But these tips work.
1. Give the visitors you want what they are looking for
Use the website searcher’s own words. Put yourself in her or his shoes. She or he types a few words into (say) Google’s search box. She/he is using those words to find the information she/he is looking for, the product or service she/he is after, or the organisation which is going to make the kind of difference which she/he hopes for.
Think about the visitors you really want to get to your website: what they will be looking for and the words they are likely to use. Analyse, analyse. Then provide, provide.
2. Work at it every day
Visitors—and search engines—like up-to-date websites. Add something to your website every day. Add new pages whenever you can. Do more research, so your information is always current. Refine your products. Keep an eye out for trends and fashions in your website’s area.
Tip 1 says “provide, provide.” This tip says “update, update.” (If you don’t have the time to do this yourself, have a look at our “Webmaster Services”).
Search engines
Web Costa Blanca SEO
Our offer
There are a number of ways in which you can make sure that your website comes high in search engine rankings, and actually garners leads.
We will offer advice on the content and organisation of all your text and graphics. We will discuss with you the importance of “landing pages”. We will help you define a unique selling point (USP: this is not just about literal selling.) We will suggest extra pages when we think they will enhance your standing with search engines.
We will talk you through the need for “keywords”—espcially USP keywords—and their placement on your pages.
Where we think it is appropriate we will suggest you sign up for one of the services offered by Google which give you privileged rankings. (We will also let you know the potential downside.)
We will analyse your title and meta tags—and add our own suggestions. We will advise you on important issues such as page file naming, links and back links. We will make necessary adjustments to your .htaccess file. We will create a robots.txt file for you, and code you a site map. We will enter your site in relevant (especially local) website directories, and submit it (with your sitemap) to all major search engines.
The damage
€84.00 (£72.00)
Please note: A subscription to our maintenance and update service (“Webmaster Services”) will cost you just €180.00 (£150.00 ) a year—and includes continuous search engine optimisation.