Copywriting and Editing
Using words to best effect
When Web Costa Blanca is building your website, this service is included as a costed part of the project.
Make sure your messages get through
Words
What do you put on a website page? Photos, videos, icons, buttons, illustrations, sliders (carousels), charts, hamburger menus … And website design involves colour schemes, typography, borders and lines and arrows, layout …But what do you need most of all? Words.
Of course the words don't need to appear on the page: they can be spoken in a video, or an audio file. And they can be artfully combined into a graphic. All the same, you need words.
Writing for a website
Most writing for the Web is persuasive. Almost all website owners want people to do something.
Take the website of the poet Brian Bilston (not a WCB client, unfortunately). There are some examples of his gloriously inventive and witty poetry. But most of the words on the site are designed to persuade people to come to his readings and/or buy his books.
Naturally.
Website writing: the bottom line
Website writing needs to be:
Clear
Visitors need to understand it at first reading.
Targeted
It needs to motivate the particular visitors that the website owner is looking for.
Brief
(So there aren’t too many words on this page.)
Web Costa Blanca Website Writing
Our offers
Copywriting
You may well want to write all your own text—or you can get professional assistance. We will produce Web-optimised text for you—from your drafts, from your briefing, or even from a set of research leads.
Fee (negotiable): around €4.00 (£3.00) per 100 words.
Editing
We will check your text for errors which may dent your professional image. We will suggest rewordings which will make your message clearer or heighten its impact.
Fee (negotiable): around €2.00 (£1.50) per 100 words.
Your options
You can start the ball rolling by signing up to Web Costa Blanca now. (It’s free, and will only take a few minutes.)